ESRB Launches Newly Enhanced, More User-Friendly Website

REDESIGN OFFERS IMPROVED FUNCTIONALITY AND NAVIGATION, GREATER INFORMATION AND ROBUST TOOLS FOR PARENTS

(APRIL 8TH, 2006)

(NEW YORK) – The Entertainment Software Rating Board (ESRB), which assigns ratings to virtually all computer and video games sold in the U.S. and Canada, has launched its newly redesigned website at https://www.esrb.org. Along with an updated look and feel, the new website provides visitors with greater breadth and detail about ESRB ratings, process and outreach initiatives, more user-friendly navigation, and sophisticated rating search tools, among other functional and design enhancements.

“The ESRB website is one of the many tools that ESRB provides to consumers, and this new design will make it easier for the millions of visitors who come to the site each year to make informed choices about the games they buy for their families,” said ESRB President Patricia Vance. “We’re confident the new website design will help to fulfill parents’ need to be better informed, as well as serve as a central component to the many ratings education initiatives undertaken by ESRB.”

The newly enhanced site not only provides expanded consumer resources, but also builds on the online services it provides publishers and retailers. Features such as the ability for publishers to submit written rating materials online and for retailers to download or order in-store ratings education signage components directly from the website have been incorporated into the new website to streamline these processes.

“We invite parents and consumers to check out the new site, and continue to always check ESRB ratings when buying games,” Vance added.

About Entertainment Software Rating Board (ESRB)

The ESRB is a non-profit, self-regulatory body established in 1994 by the Entertainment Software Association (ESA). ESRB independently assigns computer and video game content ratings, enforces advertising guidelines, and helps ensure responsible online privacy practices for the interactive entertainment software industry.